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by F. Godart : Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press)

ISBN : #0230358357 | Date : 2012-03-27

Description :

PDF-94751 | Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world’s most glamorous industry…. Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press)


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by A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1349508497 | Date : 2004-01-01

Description :

PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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[Pub.38UWl] Sales Force Design For Strategic Advantage PDF | by A. Zoltners


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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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by Ashok Ranchhod : Marketing Strategies: A Twenty-first Century Approach

ISBN : #0273651927 | Date : 2004-04-04

Description :

PDF-5cf4b | For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner fo… Marketing Strategies: A Twenty-first Century Approach


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by Businessnews Publishing : Summary: Treasure Hunt: Review and Analysis of Silverstein’s Book

ISBN : #2511049074 | Date : 2016-09-14

Description :

PDF-ebf39 | The must-read summary of Michael Silverstein’s book: “Treasure Hunt: Inside the Mind of the New Consumer”.This complete summary of the ideas from Michael Silverstein’s book “Treasure Hunt” shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal “treasure hunt” to come up … Summary: Treasure Hunt: Review and Analysis of Silverstein’s Book


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by Businessnews Publishing : Summary: To Sell Is Human: Review and Analysis of Pink’s Book

ISBN : #2511049058 | Date : 2016-09-16

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PDF-06eaa | The must-read summary of Daniel Pink’s book: “To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others”.This complete summary of the ideas from Daniel Pink’s book “To Sell is Human” explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets ot… Summary: To Sell Is Human: Review and Analysis of Pink’s Book


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by Thomas E. Ackerman : The ZFactor Sales Accelerator: For Life Insurance Professionals

ISBN : #1469932288 | Date : 2012-02-09

Description :

PDF-9af0a | Successful people think and act differently is the premise Larry empowers as he mentors Joe on how to become a sustainable top producer. Grab a cup of coffee, tea or juice and pull up a chair as Larry reveals how a unique xy graph combined with a proprietary sales coaching methodology helps Joe think and act differently to get out of his current sales slump, build a sustainable business and become… The ZFactor Sales Accelerator: For Life Insurance Professionals


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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy (Business Books) PDF




by Bruce Sinclair : IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy (Business Books)

ISBN : #1260025896 | Date : 2017-05-29

Description :

PDF-991c7 | Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do―and for anyone running a business today, outcomes are the key.   The Internet of Things (IoT) is the point of connection between products and the results they deliverâ… IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy (Business Books)


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NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy PDF




by Phil Goldney : NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy

ISBN : #0273618520 | Date : 1996-11-30

Description :

PDF-2f4bf | … NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy


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NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy by by Phil Goldney

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by Rajagopal : Brand Management: Strategy, Measurement and Yield Analysis

ISBN : #1600219454 | Date : 2013-04-17

Description :

PDF-06724 | Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what ‘value’ means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time… Brand Management: Strategy, Measurement and Yield Analysis


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: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

Description :

PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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by Doyle : Marketing Management Strategy

ISBN : #0132622475 | Date : 1998-07-09

Description :

PDF-3b4a6 | … Marketing Management Strategy


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Marketing Management Strategy by by Doyle

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: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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by Andre Schroeder : Entry strategy for Carrefour for entry into the UK market

ISBN : #3656202095 | Date : 2012-06-07

Description :

PDF-ca75b | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Coventry University, course: MBA – From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country … Entry strategy for Carrefour for entry into the UK market


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Entry strategy for Carrefour for entry into the UK market by by Andre Schroeder

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